The Balloon Busker's Ultimate Guide to Making Money, by Jay Collen, is about the business of busking. Busking asks strangers for their time, attention and money in a street setting. The secrets to success lie in how the customer is approached, as well as in providing quality entertainment.

This book gives you six fundamental principles that can be applied to balloons, magic, or any walk-around tip-based art. Some of the tips and principles are unconventional and even counter-intuitive, but the author's successful career proves that they work.

As reviewer Jeffery Sobel said in M-U-M Magazine, "If you've wanted to try your hand at busking in any art form, then this book is the right place to start." And a review in GENII concluded with: "Recommended for all-even magicians and trumpet players".

Author Jay Collen is a Chicago-based full-time magician. He has been performing for over 30 years, and busking has been a substantial part of his career. When not busking or performing private gigs, he serves as the senior magic teacher at Chicago's renown Magic, Inc., where he has worked since2004. He is a magician member of the famed Magic Castle in Hollywood.